Florida Department of Education
Curriculum Framework 

Program Title:	Entrepreneurship
Career Cluster:	Marketing, Sales & Service

CCC	
CIP Number	0252070100	
Program Type	College Credit Certificate (CCC)	
Program Length	12 credit hours	
CTSO	Collegiate DECA, FBLA-PBL	
SOC Codes (all applicable) 	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Marketing Management AS degree program (1252140101).

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to teach students the fundamentals of starting and operating a business venture while presenting entrepreneurship as a viable career option.  Coursework covers opportunity recognition, business planning, cash flow and financial management, market research, 
e-commerce and how to understand and work with an accounting system.   

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate the human relations skills necessary for success in marketing and entrepreneurship occupations.
02.0	Demonstrate the ability to communicate skillfully. 
03.0	Plan sales promotion techniques and procedures to the marketing of products and services.
04.0	Understand the roles of the manager and the entrepreneur. 
05.0	Develop a business plan. 
06.0	Understand when, where and how to obtain technical assistance. (Optional)
07.0	Build a marketing plan and strategy.
08.0	Finance a new business. (Optional)
09.0	Identify and manage potential legal issues. (Optional)
10.0	Comply with government regulations. (Optional)
11.0	Manage the business. 
12.0	Maintain business records. (Optional)
13.0	Manage finances. (Optional)

Florida Department of Education
Student Performance Standards

Program Title:	Entrepreneurship
CIP Number:	0252070100
Program Length:	12 credit hours

This certificate program is part of the Marketing Management AS degree program (1252140101).  At the completion of this program, the student will be able to:	
01.0	Demonstrate the human relations skills necessary for success in marketing and entrepreneurship occupations.  The student will be able to:	
01.01	Exhibit a professional appearance through appropriate grooming and attire.	
01.02	Exhibit punctuality, initiative, courtesy, loyalty, and honesty.	
01.03	Use a personality inventory for personal improvement.	
01.04	Exhibit the ability to collaborate with others.	
01.05	Discuss the importance of human relations.	
02.0	Demonstrate the ability to communicate skillfully.  The student will be able to:	
02.0	02.01	Demonstrate proficiency in the effective use of speech and vocabulary.	
02.02	Demonstrate the importance of good listening skills.	
02.03	Discuss the role communication plays in marketing and entrepreneurship.	
02.04	Demonstrate the components of the communication process.	
02.05	Demonstrate effective written communication skills.	
02.06	Demonstrate oral communication skills.	
02.07	Understand how to plan and conduct an in-person meeting using invitations, agenda, follow-up, action items, and minutes. (Optional)	
02.08	Demonstrate knowledge of proper methods and understand the tools needed for conducting online meetings.	
03.0	Plan sales promotion techniques and procedures for the marketing of products and services.  The student will be able to:	
03.0	03.01	List the purposes of advertising, displays, and public relations.	
03.02	Explain the importance of sales promotion.	
03.03	Identify various forms of advertising media channels, including social media.	
03.04	Demonstrate an understanding of design principles and elements.	
03.05	Identify the parts of an advertisement.	
03.06	Develop and explain the promotional mix.	
03.07	Understand the various types of merchandising concepts, including the sales funnel, and identify the promotional tactics for each phase.	
03.08	Prepare an ad layout.	
03.09	Evaluate the effectiveness of an ad.	
03.10	Apply design principles to analyze and/or create a display.	
03.11	Prepare a promotional plan.	
04.0	Understand the role of the manager and the entrepreneur.  The student will be able to:	
04.0	04.01	Consider the emotional intelligence and personal qualifications and abilities needed to manage a business.	
04.02	Evaluate personal style for decision making, problem solving, and creativity.	
04.03	Determine personal style for management, planning, operations, personnel, and public relations.	
05.0	Develop a business plan.  The student will be able to:	
01.0	02.0	03.0	04.0	05.0	05.01	Understand the importance of a business plan in guiding management decisions.	
05.02	Recognize the appropriate organization of a business plan.	
05.03	Identify and utilize the steps for developing a business plan.	
05.04	Describe the basics of entrepreneurship, envisioning a business, planning, start-up, on-going operations, small business marketing, and growth strategies.	
05.05	Understand the idea formation phase of business start-up and the options for owning a business (e.g., acquisition, start-ups, franchises, etc.).	
05.06	Understand the basics of small business management, choosing a structure and distribution channels, and managing resources and employees. 	
05.07	Understand what is needed to grow a business, obtain ongoing funding, and how to harvest or reap the benefits of what has been created. 	
05.08	Create and present a business plan for a new or existing business.	
06.0	Understand when, where and how to obtain technical assistance.  (Optional) The student will be able to:	
06.01	Understand when there is a need to obtain internal technical assistance and the procedures for doing so.	
06.02	Understand when there is a need to obtain assistance from an outside technical consultant.	
07.0	Build a marketing plan and strategy.  The student will be able to:	
05.0	06.0	07.0	07.01	Demonstrate an understanding of the role of sales in a small business and the tools and options to maximize the impact of personal selling. 	
07.02	Understand the role of sales, the pervasive nature of selling activity in a small business, and the steps that comprise the sales process.	
07.03	Demonstrate the importance of maintaining and enhancing the customer relationship post-sale. 	
07.04	Develop and modify the marketing mix for a business.	
07.05	Use decision-making tools that aid in evaluating marketing activities.	
07.06	Evaluate marketing operations to improve decision-making pertaining to marketing strategy.	
07.07	Identify target markets.	
08.0	Finance a new business.  (Optional) The student will be able to:	
08.0	08.01	Describe the sources of information available to estimate the financing necessary to start a new business.	
08.02	Determine the financing necessary to start a business.	
08.03	Prepare a projected profit and loss statement, balance sheet and a projected cash flow statement for a new business.	
08.04	Research and discuss the important elements of loan application packages from multiple funding sources.	
08.05	Identify and obtain alternative sources for financing (e.g., angel investors, loans, grants, crowdfunding, etc.).	
09.0	Identify and manage potential ethical and legal issues.  (Optional) The student will be able to:	
09.0	09.01	Understand the ethical and legal concerns of marketing, and when to seek legal assistance.	
09.02	Identify the desirable and undesirable provisions in leasing vs. owning.  (Optional)	
09.03	Identify the requirements of a sales contract.	
09.04	Identify the components of a contract.	
09.05	Determine the needs for the protection of ideas and inventions.	
10.0	Comply with government regulations.  (Optional) The student will be able to:	
10.0	10.01	Appraise the effects of various regulations on business operations.	
10.02	Acquire the information necessary to comply with the various rules and regulations affecting the business.	
10.03	Develop policies for the business to comply with government rules and regulations.	
10.04	Identify the regulations that may apply to a business at the local, state, and federal levels.	
11.0	Manage the business.  The student will be able to:	
11.0	11.01	Plan goals and objectives for a business.	
11.02	Develop an organizational structure for a business.	
11.03	Establish control practices and procedures for a business.	
11.04	Demonstrate an understanding of the management challenges that confront small businesses and ways to address those challenges. 	
11.05	Describe the various tools and options that support planning in a small business environment.	
11.06	Demonstrate an understanding of leadership as it applies to the small business firm, and how personnel/employee selection and management is critical to the success of a small business. 	
11.07	Demonstrate an understanding of the control function and the various tools managers have to expand control of the organization.	
11.08	Understand the unique aspects of small business management and how the standard “plan-organize-lead-control” process is affected by the small business environment.	
11.09	Explain the organizing function in a small business environment; focus on understanding core competencies and how to credibly address opportunities with minimal or limited resources.	
12.0	Maintain business records.  (Optional) The student will be able to:	
12.0	12.01	Determine who will manage business records; identify how these records will be maintained.	
12.02	Describe double-entry bookkeeping.	
12.03	Identify the types of accounting management reports and software that will be used in the business.	
12.04	Identify the types of software used to document sales, cash receipts, cash disbursements, accounts receivable, accounts payable, payroll, petty cash, inventory, budgets, and other items.	
12.05	Evaluate business records for profitability, efficiency, etc.	
13.0	Manage finances.  (Optional) The student will be able to:	
13.0	13.01	Understand the importance of financial literacy, budgeting and cash flow management.	
13.02	Identify financial control procedures.	
13.03	Identify cash flow patterns.	
13.04	Analyze trouble spots in financial management.	
13.05	Describe how to prepare an owner’s equity financial statement.	
13.06	Describe how to compute various financial ratios.	
13.07	Analyze financial management ratios applicable to a small business.	
13.08	Identify the components of a break-even analysis.	
13.09	Compute and analyze break-even point problems.	
13.10	Review computer software for financial management.	
14.0	Protect the business.  (Optional) The student will be able to:	
14.0	14.01	Prepare policies for a business that will help minimize losses due to theft.	
14.02	Determine the possible types, amounts/coverages, and cost of insurance needed by the business.	
14.03	Establish control measures to protect the assets of the company.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Collegiate DECA and Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) are the co-curricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.