2017 – 2018
Florida Department of Education
Curriculum Framework 

Program Title:	Electronic Commerce
Career Cluster:	Marketing, Sales & Service

CCC	
CIP Number	0252020801	
Program Type	College Credit Certificate (CCC)	
Program Length	36 credit hours	
CTSO	Collegiate DECA	
SOC Codes (all applicable) 	15-1199 – Computer Occupations, All Other	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Marketing Management (60) AS degree program (1252140101). 

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

The purpose of this program is to prepare students for employment in Electronic Commerce and consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks; this program includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Plan sales promotion techniques and procedures for the marketing of products and services.
02.0	Perform merchandising math operations specific to products and services marketing.
03.0	Understand the importance of marketing operations.
04.0	Demonstrate knowledge and application of product and service technology.
05.0	Understand the roles of the manager and the entrepreneur.
06.0	Develop a business plan.
07.0	Plan the marketing strategy.
08.0	Finance a new business.
09.0	Manage the business.
10.0	Manage human resources.
11.0	Promote the business.
12.0	Manage sales.
13.0	Manage finances.
14.0	Manage customer credit and collections.
15.0	Identify the uses of technology in marketing. 
16.0	Develop a marketing-oriented website.
17.0	Identify and implement marketing support activities.
18.0	Manage an e-commerce marketing campaign.

2017 – 2018
Florida Department of Education
Student Performance Standards

Program Title:	Electronic Commerce
CIP Numbers:	0252020801
Program Length:	36 credit hours
SOC Code(s):	15-1199

This certificate program is part of the Marketing Management (60) AS degree program (1252140101).  At the completion of this program, the student will be able to:
	
01.0	Plan sales promotion techniques and procedures for the marketing of products and services – the student will be able to:	
01.01	List the purposes of advertising, displays, and public relations.	
01.02	Explain the importance of sales promotion.	
01.03	Identify various forms of advertising media.	
01.04	Demonstrate an understanding of design principles and elements.	
01.05	Identify the parts of an advertisement.	
01.06	Develop and explain the promotional mix.	
01.07	Identify the most appropriate display for a given type of merchandise.	
01.08	Prepare an ad layout.	
01.09	Evaluate the effectiveness of an ad.	
01.10	Apply design principles to analyze and/or create a display.	
01.11	Draw and label a color wheel.	
01.12	Prepare a promotional plan.	
02.0	Perform merchandising math operations specific to products and services marketing – the student will be able to:	
02.0	02.01	Perform addition, subtraction, multiplication, and division.	
02.02	Complete problems using percentages, decimals, and fractions.	
02.03	Demonstrate correct procedures for handling basic types of customer sales transactions (e.g., cash, charge, discount, layaway, COD returns).	
02.04	Demonstrate opening and closing procedures for a cash register.	
02.05	Calculate turnover.	
02.06	Calculate stock-to-sales ratio.	
02.07	Calculate an inventory turnover ratio.	
02.08	Demonstrate knowledge of pricing policies.	
02.09	Calculate markup as a percentage of cost.	
02.10	Calculate markup as a percentage of retail.	
02.11	Calculate markdowns on merchandise.	
02.12	Calculate open-to-buy.	
02.13	Complete an invoice, a purchase order, and a packing slip.	
02.14	Calculate discount rate, due date, and the amount of payment on an invoice.	
02.15	Calculate the amount of merchandise to be recorded utilizing model stocks.	
02.16	Calculate minimum stock, maximum stock, and reorder quantities on strong sellers.	
03.0	Understand the importance of marketing operations – the student will be able to:	
03.0	03.01	Understand the importance of safety from a managerial perspective.	
03.02	Explain the importance of receiving, checking, and marking operations.	
03.03	Describe the importance of security.	
03.04	Demonstrate an understanding of credit policies and procedures.	
03.05	Demonstrate an understanding of housekeeping responsibilities and maintenance procedures.	
03.06	Demonstrate an understanding of the movement of goods in the distribution channel.	
04.0	Demonstrate knowledge and application of product and service technology – the student will be able to:	
04.0	04.01	Understand the importance of product and service technology.	
04.02	Utilize available sources to obtain product knowledge.	
04.03	Demonstrate product and service technology knowledge and applications for entry into the career path chosen by the student.	
05.0	Understand the roles of the manager and the entrepreneur – the student will be able to:	
05.0	05.01	Consider the personal qualifications and abilities needed to manage a business.	
05.02	Evaluate personal potential for decision-making, problem solving, and creativity.	
05.03	Determine personal potential for management, planning, operations, personnel, and public relations.	
06.0	Develop a business plan – the student will be able to:	
06.0	06.01	Understand the importance of a business plan in guiding management decisions.	
06.02	Recognize the appropriate organization of business plan.	
06.03	Identify and utilize the mechanics for developing a business plan.	
06.04	Describe the basics of entrepreneurship, envisioning a business, planning, start-up, on-going management, small business marketing, and growth strategies.	
06.05	Understand the idea formation phase of business start-up and the options for owning a business (acquisition, new firm start-up, franchises).	
06.06	Understand the basics of small business management, choosing a structure and distribution channels, and managing resources and employees. 	
06.07	Understand what is needed to grow a business, obtain ongoing funding, and how to harvest or reap the benefits of what has been created. 	
06.08	Create and present a business plan to a group of “investors.” 	
06.09	Explain how the Internet adds capability and range to a small business, understanding the tools and resources needed to compete effectively while maximizing web-related impact. 	
06.10	Understand how e-Commerce business models transform and level the playing field for small businesses; identify the tools, options and e-Commerce alternatives for a small business. 	
06.11	Describe how and why the Internet and e-Commerce can change the core value proposition for a business. 	
06.12	Describe how a firm’s costs and pricing can be affected by the use of e-Commerce and/or e-marketing, and the implications of these changes. 	
07.0	Plan the marketing strategy – the student will be able to:	
07.0	07.01	Demonstrate an understanding of the role of sales in a small business and the tools and options to maximize the impact of personal selling. 	
07.02	Understand the role of sales, the pervasive nature of selling activity in a small business, and the steps that comprise the sales process.	
07.03	Demonstrate the importance of maintaining and enhancing the customer relationship post-sale. 	
07.04	Develop and modify the marketing mix for a business.	
07.05	Use decision-making tools that aid in evaluating marketing activities.	
07.06	Evaluate operations to improve decision-making pertaining to marketing.	
07.07	Identify target markets.	
08.0	Finance a new business – the student will be able to:	
08.0	08.01	Describe the sources of information available to estimate the financing necessary to start a new business.	
08.02	Determine the financing necessary to start a business.	
08.03	Prepare a projected profit and loss statement and a projected cash flow statement for a new business.	
08.04	Prepare a loan application package.	
08.05	Identify alternative sources of finances.	
09.0	Manage the business – the student will be able to:	
09.0	09.01	Plan goals and objectives for a business.	
09.02	Develop an organizational structure for a business.	
09.03	Establish control practices and procedures for a business.	
09.04	Demonstrate an understanding of the management challenges that confront small businesses and ways to address those challenges. 	
09.05	Describe the various tools and options that support planning in a small business environment.	
09.06	Demonstrate an understanding of leadership as it applies to the small business firm, and how personnel/employee selection and management is critical to the success of a small business. 	
09.07	Demonstrate an understanding of the control function and the various tools managers have to expand control of the organization.	
09.08	Understand the unique aspects of small business management and how the standard “plan-organize-lead-control” process is affected by the small business environment.	
09.09	Explain the organizing function in a small business environment; focus on understanding core competencies and how to credibly address opportunities with minimal or limited resources.	
10.0	Manage human resources – the student will be able to:	
10.0	10.01	Write a job description for a position in the business.	
10.02	Develop a training program outline for employees.	
10.03	Develop a list of personnel policies for employees.	
10.04	Develop an employee evaluation system.	
10.05	Plan a corrective interview with an employee concerning a selected problem.	
10.06	Develop a performance improvement plan to delineate areas of concern and gaps in the performance of an employee.	
10.07	Develop a recruitment/selection and retention program for employees.	
11.0	Promote the business – the student will be able to:	
11.0	11.01	Create a promotional plan.	
11.02	Describe the techniques used to prepare advertising and promotion.	
11.03	Analyze competitive promotional activities.	
11.04	Evaluate promotional effectiveness.	
12.0	Manage sales – the student will be able to:	
12.0	12.01	Develop a sales plan for the business.	
12.02	Develop policies and procedures for serving customers.	
12.03	Develop a plan for motivating and evaluating salespeople.	
13.0	Manage finances – the student will be able to:	
13.0	13.01	Explain the importance of cash flow management.	
13.02	Identify financial control procedures.	
13.03	Identify cash flow patterns.	
13.04	Analyze trouble spots in financial management.	
13.05	Describe how to prepare an owner’s equity financial statement.	
13.06	Describe how to compute various financial ratios.	
13.07	Analyze financial management ratios applicable to a small business.	
13.08	Identify the components of a break-even analysis.	
13.09	Compute and analyze break-even point problems.	
13.10	Review microcomputer applications for financial management.	
14.0	Manage customer credit and collections – the student will be able to:	
14.0	14.01	Understand the legal rights and recourse of credit grantors.	
14.02	Understand basic customer credit and collection procedures.	
14.03	Identify informational resources and systems that apply to credit and collection procedures.	
15.0	Identify the uses of technology in marketing – the student will be able to:	
15.0	15.01	Explain the importance of and uses for computers and the Internet in marketing.  	
15.02	Utilize software to create a career/industry-related document.  	
15.03	Perform data entry procedures (e.g., payroll, inventory control).	
15.04	Utilize spreadsheet software to enhance decision-making skills. 	
15.05	Utilize integrated software programs to generate marketing reports and solve marketing problems.  	
15.06	Identify technology appropriate for marketing functions and practices.	
15.07	Select and use a variety of electronic media (e.g., the Internet, information services, desktop-publishing software programs) to create, revise, and verify information.  	
16.0	Develop a marketing-oriented website – the student will be able  to:	
16.0	16.01	Research and analyze software and hardware requirements.	
16.02	Develop and test-market a storyboard for the message.	
16.03	Design text and corresponding multimedia elements required by a storyboard.	
16.04	Create website content.	
16.05	Establish security measures (e.g., firewalls, backups, virus protection).	
16.06	Analyze e-Commerce solutions (e.g., shopping cart software, electronic malls, order entry systems, smart cards).	
17.0	Identify and implement marketing support activities – the student will be able to:	
17.0	17.01	Identify the role of websites in the marketing mix. 	
17.02	Develop a potential customer database.	
17.03	Identify products or services appropriate for push technology advertising.  	
17.04	Create a linking strategy, identify sites to include in the strategy, and determine associated costs.	
17.05	Identify the steps to establish e-Commerce (e.g., secure credit card services, implement security, create a database, set up shopping cart software).	
17.06	Identify processes to improve visibility in search engines.	
17.07	Establish means to identify the customer base and marketing profile.	
18.0	Manage an e-commerce marketing campaign – the student will be able to:	
18.01	Determine methods for promoting a universal resource locator (URL).	
18.02	Determine appropriate search engines for listing a URL.	
18.03	Determine methods to register with a selected search engine. 	
18.04	Discuss strategies for improving visibility in search engines.	
18.05	Establish and manage links with other sites.	
18.06	Discuss viability of banner advertising.  	
18.07	Determine methods to generate hit analysis data.	
18.08	Calculate and analyze site effectiveness.	
18.09	Compose updates based on analysis results.	
18.10	Publicize e-Commerce marketing through traditional (non-Internet) means.	
18.11	Understand organic and non-organic searches and search engine optimization (SEO).	
18.12	Express the importance of establishing customer service guidelines.	
18.13	Discuss keywords versus key phrases and the benefits of each type.	
18.14	Understand the concept of meta tags and why they are important to the marketing of a website.	
18.15	Establish methods to incorporate target market keywords into meta tags.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Collegiate DECA - Delta Epsilon Chi is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml.